Companion website “New Tools, New Rules: A Practical Guide to Effective and Responsible GenAI Use for Surveys and Experiments Research” Journal of Marketing.

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  • Think that using the “GPT API,” is just about sending prompts and receive answers? Annoyed that the “GPT API” can’t handle files on its own? That’s because you’re only relying on the sentence completion endpoint (just calls to a LLM), when OpenAI’s API supports so many other types requests. In reality, OpenAI can handle your

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  • In a previous post, I showed how to code data using the OpenAI API inside R. Today, I will walk through how to do the same inside IBM SPSS Statistics, using a small dataset of text data and a bit of embedded Python code. To be clear, an easier alternative is to use GPT-Coder, our

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  • This tutorial walks you through how to use the OpenAI GPT API in R to code and summarize free-text responses, such as user reviews. You will load a dataset of reviews, send each one to GPT to summarize it, and return the results programmatically. 🧰 What You Need 1. Setting Up Your R Environment Install

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