This blog is a companion website to the academic paper “New Tools New Rules: A Practical Guide to Effective and Responsible GenAI Use for Surveys and Experiments Research,” authored by Simon J. Blanchard, Nofar Duani, Aaron M. Garvey, Oded Netzer, and Travis Tae Oh.
See a few slides summarizing the paper.
Sample Pre-registrations:
- Holdout Self-Report (separate sample of participants)
- Holdout Judge Ratings (additional set of judges)
While the paper presents a structured framework for integrating GenAI into research workflows, this blog extends that discussion with hands-on tutorials, coding examples, dataset resources, and new insights as the technology evolves.
Disclaimer
Each blog post reflects the perspective of its respective author(s) and does not necessarily represent the collective views of all contributors to the original paper.
We welcome feedback, discussions, and collaboration as the role of GenAI in marketing research continues to expand.
We are definitely using GenAI to generate some of the content here.
questionableresearch.ai 